I was tasked with creating new branding for an already existing service. I chose a dog walking company called Tails n’ Trails. To start, I found inspiration in other dog walking apps, and pictures of my own dog along with my friends’ dogs. I had never designed with a bright orange before, so I decided to challenge myself and make it the main color of the app. Overall, I feel this is one of my strongest projects with brand cohesion, font and color choices, and overall layout.