IDES3090 is a new course being offered at Johnson & Wales University. With the help of Professor Harris, and my design team, Julia Shiels and Andrew Byrnes, we were able to give the course an identity. The client requested an advertisement campaign to help generate interest in the course. We created a sticker hunt that spread across the campus in four different locations. We used posters to inform students on what the course was about. At these posters you would find a postcard and sticker. The goal was to encourage students to go find “Lil’ Will” at the four different flyer locations, and once they have completed this they could bring their postcard with stickers to a location on campus and collect a token.

Also requested from the client was banners that would be hung in multiple locations, a TV advertisement, and informational card that the University could hand out.