This is a brand I created from scratch. The assignment was to create a brand for a beverage of my choice, with all original branding. Three flavors and one seasonal flavor was required. Bullet Train Energy is an energy drink that comes in three different flavors year-round, and one seasonal flavor in December. I based the colors of the cans on the flavor, and added the snowflakes for the seasonal one, Christmas Cranberry. Overall, this project shows cohesiveness across flavors, and branding that stands out.

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John J Bowen Center Wayfinding